NEWS & VIEWS – 10th June 2024
Euro 2024 Fever
The Morning Advertiser is in full Euro 2024 fever mode, predicting that 300 million pints could be sold, assuming that England have a deep run in the tournament. STOP PRESS – Forget about that! England reverted to normal service on Friday night against Iceland. The new estimate for increase in sales is four and a half pints and a packet of pork scratchings!
The Morning Advertiser is in full Euro 2024 fever mode, predicting that 300 million pints could be sold, assuming that England have a deep run in the tournament. STOP PRESS – Forget about that! England reverted to normal service on Friday night against Iceland. The new estimate for increase in sales is four and a half pints and a packet of pork scratchings!
Lager Wars
There has been an interesting row rumbling this week, with Spanish brewery Estrella accusing Molsen Coors of passing off their Yorkshire- brewed lager Madri, as Spanish. Unusually for TWICB, this time we find ourselves siding with the macro. If consumers are daft enough to choose their beverage based on it being a “Spanish lager”, they deserve to be served a pint of lemonade with yellow food colouring in it.
There has been an interesting row rumbling this week, with Spanish brewery Estrella accusing Molsen Coors of passing off their Yorkshire- brewed lager Madri, as Spanish. Unusually for TWICB, this time we find ourselves siding with the macro. If consumers are daft enough to choose their beverage based on it being a “Spanish lager”, they deserve to be served a pint of lemonade with yellow food colouring in it.
Putting A Label On It
It is impossible to avoid news stories about the potential impact of AI these days. Mostly the hype is some combination of scaremongering and wishful thinking. However, one area where the technology is having real impact (along with dramatic cost savings) is in beer can artwork. Pellicle has a well- researched article on the subject.
It is impossible to avoid news stories about the potential impact of AI these days. Mostly the hype is some combination of scaremongering and wishful thinking. However, one area where the technology is having real impact (along with dramatic cost savings) is in beer can artwork. Pellicle has a well- researched article on the subject.
In The Attic
Finally this week, Ferment Magazine has a nice glossy piece on friend of TWICB and contender for nicest man in UK Craft Beer, Oli Hurlow, owner of Birmingham’s Attic Brew Co.
Finally this week, Ferment Magazine has a nice glossy piece on friend of TWICB and contender for nicest man in UK Craft Beer, Oli Hurlow, owner of Birmingham’s Attic Brew Co.
